KOSOA, Ghana–Ghana’s credit unions plan to hold a two-day conference here to discuss national efforts at rebranding and driving new growth.
The Credit Unions Rebranding Conference will be held Feb. 25-26 at the Credit Union Training Centre (Cutrac) in Kosoa in Ghana’s central region, according to JoyOnline.com. The meeting will be led by Emmanuel Coffie, general manager for the Ghana Cooperative Credit Unions Association. Micro Watch is joining with the association in sponsoring the meeting.
“The financial sector clean-up has dented the image of the credit union sector and has pushed many customers,” JoyOnline.com reported. “This is threatening the survival of the sector which employs hundreds of Ghanaians. (The conference) will bring together facilitators and participants from across Africa to deliberate and brainstorm on policies and practices that if implemented, will alter credit unions into financial institutions of influence.”
According to organizers, two-day event is targeted at enlightening participants to explore the role of branding in profit maximization.
“Strengthening Credit Unions to create a solid and sustainable brand, interpretation of innovative branding methods to business owners, improving credit unions brand visibility and establishing a platform for networking and knowledge sharing amongst credit unions in this critical era for financial institutions in Ghana,” JoyOnline.com reported.
The theme of the event is “Developing Innovative Brand for Credit Unions vis a vis the Ghanaian Financial Sector Challenges."
A similar event was held in 2019.