FAIRFAX, Va.—Marketing consultant Paul Lucas details how credit unions might leverage the 12 Days of Christmas to drive deeper relationships—and trim the annual Christmas tree.
On the first day of Christmas my credit union said to me, “We can provide all the money you need to decorate under your tree. At low rates and great terms too!”
On the second day of Christmas my credit union passed on financial advice to me: “Don’t buy some useless birds and stick them in your tree.”
On the third day of Christmas my credit union said to me, “You can refi your vehicle loans from other lenders and save money for your next Christmas tree.”
On the fourth day of Christmas a direct mail postcard came to me telling me how I can use my home to work for me with a home equity loan so I can grow more future Christmas trees.
On the fifth day of Christmas my credit union said to me to change to e-statements so we won’t waste any more Christmas trees.
On the sixth day of Christmas a home banking Internet banner said to me, “Refi your mortgage and get a bigger Christmas tree.”
On the seventh day of Christmas my credit union said to me, “If you need a vacation after the holidays, we can fit that under your Christmas tree.”
On the eighth day of Christmas a statement insert said to me, “You can scan in your Christmas checks using mobile check deposit and save envelopes made from Christmas trees.”
On the ninth day of Christmas my credit union rep said to me,
“Oh c’mon, do you really charge all that you buy? All you need is a low-rate Santa Loan to become worry debt free!”
On the tenth day of Christmas the CU’s e-newsletter said to me, “Become worry free with a consolidation loan after you burn your Christmas tree.”
On the eleventh day of Christmas my credit union said to me, “With great saving rates you can grow your money bigger than all your combined lifetime Christmas trees.”
On the twelfth day of Christmas my true love said to me, “Quit telling me all that the credit union has said to you and do something about it!”