AUSTIN, Texas–Credit unions focused on growing and seeing tomorrow got “onboard” here with a full day of strategies shared by some of the best CUs in the country as part of the unique CUTomorrow Conference.
The first full day of the meeting, hosted by CUToday.info and James L. This & Associates, was bookended with sessions on how to onboard new employees and members, while sandwiched in between were presentations from CUs on a variety of other growth initiatives.
Day one concluded with an element unique to the CUTomorrow Conference, the Big First Day Q&A, at which all the presenters from Day One came back to field questions from the audience and share their perspectives on what else they heard during the day.
The CUTomorrow Conference has attracted credit unions from Maine to Hawaii and features some of the best practices featured in CUToday.info. The meeting has been made possible by support from sponsors that include RateGenius, Catalyst Corporate, Volcorp, Harland Clarke, CU*Answers, Emery Financial Group, and CUNA Mutual AdvantEdge Analytics.
Among the day one sessions:
- Trailhead FCU CEO Jim McCarthy shared the Portland, Ore.-based CUs approach to onboarding employees, and explained why it is a special emphasis. Coverage can be found here
- Bobby Michael, CEO of the $1.2-billion Army Aviation Center FCU in Daleville, Ala., and prior to that was CEO of the now $76-million Core CU in Statesboro, Ga., shared insights he gleaned while running both operations. Coverage can be found here
- Enterprise Risk Management and the (sometimes misunderstood) role ERM can play in helping a CU address growth restraints was tackled by Jeff Owen, COO of Rochdale Paragon Group. Coverage is here
- Infinity FCU Chief Risk Officer Sandy Cloutier described how that CU turned around negative trend lines in both membership and asset growth by embracing risk management. Coverage can be found here.
- How does a credit union show solid net income, 1.52% ROA and continue to grow well in a market in which the population is shrinking? Philip Buell, CEO of the $853-million Superior Credit Union in Lima, Ohio, shared that CU’s secret with the CUTomorrow meeting here.