HAMPSHIRE, U.K.–A new study from Juniper Research has found that consumer spending using buy now, pay later (BNPL) platforms will reach $437 billion globally in 2027; rising from $112 billion in 2022.
“This sizeable growth of 291% will be driven by escalating financial pressures from the rising cost of living, increasing the demand for cheap credit solutions,” Juniper said.
According to Juniper, the research found that the most significant issue currently facing the BNPL market is the debt trap.
“BNPL’s lack of credit checks poses a considerable market hurdle, as consumers are being approved for larger loans than they are actually able to repay,” Juniper said in its analysis. “However, the report predicts that the introduction of financial regulations in several countries will help alleviate this issue. These new regulations are similar in nature to existing credit services.”
In markets where regulations are softer, it is still vital that vendors act responsibly and clearly communicate all incurred debts promptly to users, to help minimize repayment default rates, Juniper added.
“Though the future of the market seems unclear given the plethora of impending regulatory changes, enforcing legislation for eligibility checks will ensure the market develops securely,” said research author Dominique Tetnowski.
Expansion into New Verticals Needed
Juniper said the research additionally predicts that BNPL vendors must look to provide services in alternative verticals to diversify their monetization opportunities, as eCommerce becomes oversaturated with solutions. It identified the healthcare sector as an emerging opportunity for vendors, owing to a lower risk of defaulting payments from overspending in comparison to the eCommerce market.
“As such, vendors must look to make strategic partnerships with established healthcare providers to offer BNPL services to healthcare users; ensuring successful entry into the market,” the company said.
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