PURCHASE, N.Y.—McDonald’s said it’s selling a tech company it acquired roughly three years ago to Mastercard for an undisclosed amount.
The fast-food chain had bought Dynamic Yield, which specializes in personalization and decision logic technology, in 2019 in a bid to personalize its drive-thru experience, CNBC said.
To date, Dynamic Yield’s technology has been deployed to McDonald’s drive-thrus and ordering kiosks in several markets globally. The deal with Mastercard will allow Dynamic Yield to scale its technology to other third-party businesses, McDonald’s stated.
“It was a rare acquisition for the company and marked McDonald’s biggest deal in two decades. Sources familiar with the terms had told CNBC the transaction was valued at more than $300 million,” CNBC said.
The deal is expected to close in the first six months of next year.