ATLANTA—Center Parc Credit Union, which operates as a division of Atlanta Postal Credit Union (APCU), has announced a partnership and a football stadium naming-rights sponsorship with Georgia State University.
Center Parc said it and Georgia State Athletics have agreed on a 15-year contract for naming rights to Georgia State Stadium, which will be called Center Parc Credit Union Stadium or “Center Parc Stadium.”
Georgia State Stadium was previously known as Turner Field, was originally built for the 1996 Olympics and was the site of the opening and closing ceremonies as well as track and field competition. It was then converted into a ballpark for the Atlanta Braves, who played there from 1997 through 2017.
“Putting the Center Parc name on Georgia State’s football stadium is a once in a lifetime opportunity to help transform a historic part of our city,” said Chuck Head, president and CEO of Center Parc and APCU, in a statement. “I grew up in this area, as did my wife and kids, so I have a strong personal resonance with this iconic sports venue. I’m proud to make Center Parc a part of the memories that will be made for generations to come.”
Center Parc said its direction for growth is well synchronized with Georgia State’s development within the community.
Additional Benefits
“Center Parc Credit Union is both an emerging force and historically significant – much like Georgia State University,” said Amy Fuller, chief strategy officer at Center Parc and APCU. “Center Parc is ready to serve the students, faculty, staff and fans of Georgia State and members of the surrounding community.”
The credit union said it is planning to also support financial literacy and awareness among Georgia State students and faculty.
Center Parc/Atlanta Postal has more than $2 billion in assets and 100,000 members.