WEYBURN, Sask.–Weyburn Credit Union here has introduced a new brand and logo.
The Weyburn Credit Union unveiled their new brand and logo during a special invite-only celebration on Thursday night.
“The underlying purpose of everything we do as the Credit Union board of directors is to represent all members and the interest,” said Norm Wall, Weyburn Credit Union’s chairman. “When the question was asked if our brand represented our members, we didn’t take that question lightly. We took a long, hard look at who we are, what our brand was, and if it was a good fit for us as a credit union,” the CU’s president, Norm Wall, told the Weyburn Review. “We ultimately decided our brand didn’t represent who we were. While the hands and globe has contributed to our success and helped us grow into the innovative and progressive credit union we are today, we felt that the appeal had run its course. We felt that the previous brand didn’t say that we are friendly, we are innovative, we are local, or that we are modern. All of these things are part of what makes our credit union great.”
The process to create a new brand was directed to the management team of the Weyburn Credit Union.
CEO Don Shumlich told the Weyburn Review that, “Back in 2014, we hired a research company to conduct market research on behalf of the Weyburn Credit Union. That research provided great feedback on what was, and what wasn’t working for us. Our members had some very awesome things to say about us. They validated that we are friendly, personable, helpful, community-minded, local and convenient. But not everything that came out of our research was positive, especially among respondents who did not deal with us as a bank. These responders felt that we were too traditional, not for everyone, and even stuffy. “We were taken aback by some of the things that were said, but we realized that we had to consider the positive and negative.”
The new branding includes a new website at https://www.weyburncu.ca