TEMPE, Ariz. –TruWest Credit Union said it’s branch locations will be renamed as financial service centers.
“The name change is being made to better reflect the services offered at each location, including expanded financial education resources and programs, and a variety of elevated support for members,” TruWest CU stated.
According to TruWest, financial service center managers and assistant managers at each location are now Certified Credit Union Financial Counselors, and can partner with members to help them identify, create, and achieve their financial goals. Services available to members in TruWest’s financial service centers include financial education, wealth management, checking and savings services, home, auto or personal loans, as well as a variety of other business services.
‘Committed to our Role’
“TruWest is proud to support our members with our new financial service centers,” said EVP/COO Gary Bernard. “We are committed to our role as a trusted financial partner and are looking forward to providing more than just products and services, but also personalized solutions to support members’ most important needs and priorities.”
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