Why The Unbanked Are Turning to Prepaid Cards

WASHINGTON—Most unbanked consumers use prepaid cards rather than use checking accounts that will be hit with overdraft fees, a new study reveals.

A report from The Pew Charitable Trusts on prepaid, introduced as the CFPB plans to soon adopt a final rule on prepaid cards, shows that 72% of the unbanked and 45% of those with bank accounts say they use prepaid cards to avoid overdraft fees.

The study, Banking On Prepaid, also reveals that 86% of unbanked card users and 81% of those with bank accounts would rather have a transaction declined than pay a $35 overdraft fee.

Other key findings:

  • 57% of unbanked and 46% of those with bank accounts say they use prepaid cards to avoid check-cashing fees
  • 67% of unbanked and 50% of banked prepaid card users say they use the card to avoid getting into debt by not having the ability to exceed their balance
  • Prepaid card use jumped more than 50% between 2012 and 2014, driven primarily by increased adoption among consumers with bank accounts
  • Approximately 23 million U.S. adults are regularly using prepaid cards
  • 38% of unbanked and 29% of banked card users compared terms
  • The unbanked, half of whom make less than $25,000 a year, check their balances more regularly, reload more frequently, and register their cards more often than banked cardholders do
Section: Standard
Word Count: 268
Copyright Holder: CUToday.info
Copyright Year: 2026
Is Based On:
URL: https://cuto-admin.flux5.ccplatform.net/Fresh-Today/Why-The-Unbanked-Are-Turning-to-Prepaid-Cards