Why EMV Has Led One CU To Redesign Plastic Cards

ST. CLOUD, Minn.–St. Cloud FCU has launched a new EMV chip debit card with a unique, vertical card design in keeping with how EMV cards are dipped in POS terminals.

In 2015, St. Cloud FCU said it launched a new brand package and solidifies the updated brand with a unique, vertical debit card design which keeps the logo visible.

“We are excited to launch our new EMV chip debit cards with the vertical design for a couple reasons,” said President and CEO Jed A. Meyer. “First, chip security offers the highest form of consumer security so it was a necessity for us to offer that to our members. Additionally, our brand has an innovative spirit and this unique design demonstrates that and will allow our logo to be more visible.”

Section: Standard
Word Count: 158
Copyright Holder: CUToday.info
Copyright Year: 2026
Is Based On:
URL: https://cuto-admin.flux5.ccplatform.net/Fresh-Today/Why-EMV-Has-Led-One-CU-To-Redesign-Plastic-Cards