MADISON, Wis.–The CUNA Operations Sales & Service Council has published a new white paper, "The Big Three in Winning Sales Cultures: Leadership, Goals, & Accountability."
The white paper shares four case studies from credit unions that have combined leadership, goals, and accountability into their sales cultures, providing insights about:
- Demonstrating leadership to build and reinforce a sales-service culture
- Vision and strategy
- Developing and communicating goals
- Balancing the ends and the means
- Holding team members accountable
- Expectations and results
CUNA Council members are eligible to receive complimentary copies of these, and hundreds of other white papers. The papers are available online in the white paper section of www.cunacouncils.org