MADISON, Wis.—A new white paper, “Service through Social Media,” has been published by the CUNA Operations & Member Experience Council.
“Having a social media presence—whether Facebook, Twitter, Yelp or Instagram—is commonplace in today’s business environment. Effectively managing these platforms to ensure social media strategies align with a credit union’s brand, however, is tricky as ‘followers,’ ‘likes,’ and ‘shares’ do not necessarily equate to social media success,” the white paper states.
Once considered the territory of the marketing department, modern social media strategies are inclusive and cross departmental borders, according to the paper’s authors.
Other Issues Addressed
The white paper investigates:
- Leading trends in social media
- Assessing the potential for social media to become a viable service option
- How social media is shaping an omni-channel approach
CUNA Council members are eligible to receive complimentary copies of this, and hundreds of other white papers. The paper is available online in the white paper section of www.cunacouncils.org