AUGUSTA, Kan.–White Eagle Credit Union has introduced a new logo and tagline in conjunction with its 80th anniversary.
The rollout also includes a new advertising campaign, support in social media channels, and a new website.
“With the new logo, we felt it was important to retain the image of the eagle, a symbol of freedom and integrity that has traditionally played a large role in our branding,” said Rick Blue, president of the $92-million CU. “With this fresh, clean, bold new logo, we want to celebrate our 80 years of member success and relationships while building a forward-looking image for White Eagle…”
The new White Eagle Credit Union tagline is “Refreshingly personal. Remarkably advanced.”
Associated Integrated Marketing developed the new branding.
The website uses responsive design, allowing it to be easily viewed across multiple platforms.
White Eagle CU was founded in 1935 to serve the White Eagle refinery. The credit union has created a video explaining its relaunch here.