PURCHASE, N.Y.—According to a new survey, more than half (52%) of North American consumers say one of the top reasons for shopping online or via mobile device is the ease of checkout and information storing.
From shopping in mobile apps to tapping a contactless reader in the grocery store, consumers are shopping in more ways than ever before. MasterCard recently commissioned a survey to better understand the shopping habits and preferences of consumers. The highlights are:
Security remains a high concern for those who shop online. North American consumers cited the top reasons for not shopping, online or via mobile app (50%) and discomfort with sharing payment information online or on mobile (49%). Moreover, males are more likely to express concerns about security (M: 58%; F: 45%) and being uncomfortable with sharing their payment information online/via mobile (M: 55%; F: 46%).
Shoppers are “turned off” when online commerce is not an option and may choose to buy elsewhere. Consumers have purposely chosen not to buy something when a retailer did not have an online payment option (68%), a mobile payment option (19%), or an in-app payment option (14%), the study revealed. As a result, retailers that do provide any e-commerce option may cause in-store and online shoppers to buy elsewhere.
Consumers certainly are shopping wherever they want. Surprisingly, nearly two out of five consumers in North America (37%) have shopped online or via mobile app in bed, the study shows. The craziest places North Americans have shopped, according to the study:
- In bed: 37%
- At work: 26%
- In the bathroom: 24%
- At a restaurant: 15%
- In the shower: 4%
- At a funeral: 2%