BURNSVILLE, Minn.–Firefly Credit Union is reporting that during 2019, it delivered a collective member value of more than $29 million, for an average annual individual member value of $413.
Members with more than three unique Firefly products received a value of $621, on average, the credit union said.
The data was included in the credit union’s 2019 Member Value Report. The report, sent to qualifying members, summarized both the quantitative value members receive from their current Firefly accounts when compared to leading banks as well as the value the Twin Cities community receives from the support of a local financial institution.
“We invest directly in our members, as opposed to stockholders,” said AVP/Director of Marketing Traci Berhow. “Those profits are returned in the form of better rates and fewer fees. The value that members receive grows with each product they have with Firefly. It can really add up.”
For more information, including an interactive calculator, go here.