NEW YORK—A new report indicates that mobile wallet usage is “stuck in neutral.”
The latest digital wallet usage poll from PYMNTS.com/InfoScout reveals that consumers like dipping and swiping and are not dissatisfied with their plastic cards, even if they happen to have a digital wallet in their hand.
“As of the most recent poll of 7,655 consumers who had the ability (were in a store that accepted a mobile wallet with a phone equipped to use it), no matter what mobile wallet they had access to—Apple Pay, Android Pay or Samsung Pay—more than 40% of each user group reported being satisfied with how they were paying already,” PYMNTS.com said.
Most consumers don’t use digital wallets when they can, and new adoption rates have mostly flatlined—except for Apple Pay, where they have visibly declined, noted PYMNTS.com.
“The picture is less than encouraging—fewer than one in twenty consumers who have one of the main wallets (Apple Pay, Samsung Pay, and Android Pay) uses it when they can,” PYMNTS.com said.
Apple Pay has the strongest overall adoption numbers according to the study—around 21.9% of potential users had at least tried the service.
“That clears the adoption rates for Samsung Pay (14.6%), Walmart Pay (14.5%) and Android Pay (9.7%) by a healthy margin. Apple Pay has been in the market the longest, so that is in some sense to be expected. This is Walmart Pay’s first appearance in our tracker with 8 months since nationwide rollout,” PYMNTS.com said.
When it comes to using the wallet—as opposed to trying it—Apple Pay has lost its lead to Samsung Pay: 4.7% of customers used Samsung Pay in an in-store transaction where they could. Apple came in second at 4%, and then Walmart 3.31% and Android Pay (1.9%).
Those usage rates, notably, have been more or less flat for Android and Samsung over the last year. Apple’s usage rates have been mostly declining since October of 2015, PYMNTS.com noted.