WASHINGTON—What consumers really want from mobile ordering is more mobile ordering.
A recent National Restaurant Association (NRA) survey found 43% of consumers want to order via app, but only 18% of NRA members have the option on the menu.
The survey found that 91% of consumers have ordered using a restaurant app or website over the past year, while six in 10 people are using a third-party service like DoorDash, Grubhub and Uber Eats, Pymnts.com reported.
“With only about 15% of ordered meals being consumed in actual restaurants (compared to 40% in the recent past), mobile order-ahead is becoming a make-or-break proposition in the unforgiving restaurant sector,” Pymnts.com said.