DENVER–Westerra Credit Union has introduced new branding.
According to Common Good, which oversaw the rebranding, the effort is designed to reflect a credit union that is “on a mission to positively impact lives through personal attention and financial education. The refresh modernizes and celebrates Westerra’s 85+ years of history and values for its 120,000 customers and 300 employees.”
In its statement, Common Good added, “While credit unions tend to focus on community and education, they’re still burdened with that indistinguishable and lifeless presence of traditional banks. A human approach to service - a brighter, more caring way of doing business - has always been Westerra’s way, and the redesign needed to convey that point about the experience to differentiate the brand.”
According to the Creative Director Andy Dutlinger, the new identity seeks to convey a sense of belonging and community among existing and new members—as well as employees. “The logo mark in particular reflects the inclusive community Westerra has been committed to serving since the 1930s,” Dutlinger said in a statement.
Optimistic Colors
Common Good said the optimistic color palette of reds, blues, and neutrals, straightforward typography style, and inclusive photography direction brought out the credit union’s humanistic qualities.
“Simplified mountains formed by interlocking lines of equal weight create a sense of balance and connection. This imagery coalesces with a bright, energetic marketing campaign that presents the best of the credit union’s offerings to the world,” Common Good added.
The Very Best in CU Reporting. For You. For Free. Or Your Money Back.
Don’t forget to check your Spam/Junk email folder if you haven’t been receiving your free, popular and daily CUToday.info news headlines.
And if you haven’t yet signed up for the new email solution on which CUToday.info has partnered with ResponseGenius, you can do so here. Signing up requires less than one minute of your time.
CUToday.info has received very positive response from readers following the move to an improved provider of the daily headlines, but many also noted they did need to go to their Spam/Junk folder and mark it as safe.
The new email solution has not only improved every reader’s delivery experience, but it also features a fresh, new format that is easy to read, especially on mobile devices.
Please note and/or make your IT department or email administrator aware the emails will be coming from the domains CUTodayinfo.com and CUTodayinfoReply.com.