PASADENA, Calif.–Wescom Credit Union said it is partnering with the Rose Bowl Operating Company and will be the sole presenting sponsor of the AmericaFest Celebration taking place at the Rose Bowl on July 4 for the next five years.
AmericaFest is one of the nation’s largest and longest running shows to celebrate America’s birthday and the largest firework show on the West Coast, said Wescom, which already has agreements in place with the Rose Bowl college football game and with the Rose Bowl’s home team, UCLA.
Part of ‘Vision’
“In working towards our vision of becoming Southern California’s premier banking partner and making a difference in the communities we serve, we partnered with the Rose Bowl Operating Company to make sure this iconic celebration continues as a tradition in Southern California,” said Ashely White, VP-partner development. “As the Official Banking Partner of the Rose Bowl Stadium, this partnership not only furthers our commitment to our communities but will also continue to support the city of Pasadena, where we call home.”
According to Wescom, tens of thousands of patrons are expected to gather for a day full of tailgating, celebration, and entertainment, including a thrilling motorcycle stunt show by TNT Freestyle Motocross, a musical performance by Drake Milligan, and a world-renowned fireworks display.
Prizes for Members
To celebrate its new partnership, Wescom said it is giving 100 members the opportunity to win a four-pack of AmericaFest tickets to celebrate the holiday with their family and friends.
In addition, during the event on July 4, 2022, Wescom said its full-service mobile branch, Big Blue, will be on-site in the Family Fun Zone in Area H starting at 1:00 p.m.