PASADENA, Calif.–Wescom Credit Union is reporting it has become the Official Banking Partner of Knott’s Berry Farm, which also operates Knott’s Soak City Water Park, Knott’s Berry Farm Marketplace, and the Knott’s Hotel.
The credit union noted that Knott’s, which is California’s original theme park, is located in the credit union’s service area, situated in the heart of Orange County and just 20 miles from Los Angeles.
Financial terms were not disclosed.
“We are so thrilled to enter this eight-year partnership with Knott’s as both of our organizations are recognized as bedrocks of the local community and have fostered deep and enduring relationships with generations of Southern Californian families,” reflected Ashley White, SVP-chief marketing officer. “This partnership with Knott’s allows us to expand our membership growth initiatives into the consumer experience space with a brand that, like ours, is so deeply rooted in California.”
Under the agreement, Wescom said it will have exclusive rights to offer its full range of products and services, including checking, savings, certificates, youth accounts, loans, credit and debit cards, investments, insurance, and more, to Knott’s guests and associates.
Affinity Card Program
Wescom CU said it plans to offer an affinity card program for Knott’s guests, offer memberships to new hires during the Knott’s onboarding process, and open a new credit union branch near Knott’s California Marketplace in late 2024.
In addition, Wescom members and team members will have access to ticket giveaways and discounts throughout the year, the credit union said.
To kick off the announcement, Wescom said it is giving 10 lucky members a chance to win a family 4-pack of Gold Season Passes to Knott’s.