Wescom CU Signs UCLA Softball Player to First NIL Deal

PASADENA, Calif.–Wescom Credit Union said it is partnering with UCLA student-athlete and women’s softball star Maya Brady on its first  student-athlete partnership since the name, image and likeness (NIL) rules were enacted by the NCAA in 2021.

Maya Brady

“We are excited to collaborate with UCLA Women’s Softball student-athlete, Maya Brady, an outstanding individual on and off the field,” said Ashley White, VP-partner development with Wescom. “Wescom is proud to serve the entire UCLA Bruin community and help students, like Maya, build better financial futures by offering personal service and products and services tailored to their needs.”

‘Thrilled to Partner’

Added Brady, “I’m thrilled to partner with a financial organization so passionately committed to the Southern California communities it serves. As a result of Wescom’s ongoing support, UCLA students such as me have access to free finance-related educational resources that will empower us to make smarter decisions when it comes to our financial wellbeing. I chose UCLA for its academic rigor and athletics program, and I’m choosing to partner with Wescom because of their Bruin-focused initiatives that build better lives on and off campus.”

Brady’s UCLA career milestones are numerous, including being named an NFCA First Team All-American (2021) and being named to the Women's College World Series All-Tournament Team (2022).

Extensive Relationships

As CUToday.info has reported, Wescom has extensive tie-ins and relationships with UCLA, as well as the famed Rose Bowl, the home field of the university’s football team, and with equally famed Pauley Pavilion, home to its basketball programs.  It is UCLA Athletics’ official banking partner.

Among the related offerings:

  • The UCLA Technology Loan, which it said helps Bruins buy computers, software, and tech accessories with a 0% interest loan.
  • The Bruin Edge Visa Credit Card and the Bruin Choice Visa Credit Card, which reward members with 5% cash back on UCLA-specific purchases and opportunities for unique experiences. The card also offers 1.5% cash back.

The Very Best in CU Reporting. For You. For Free. Or Your Money Back.

Don’t forget to check your Spam/Junk email folder if you haven’t been receiving your free, popular and daily CUToday.info news headlines.

And if you haven’t yet signed up for the new email solution on which CUToday.info has partnered with ResponseGenius, you can do so here. Signing up requires less than one minute of your time.

CUToday.info has received very positive response from readers following the move to an improved provider of the daily headlines, but many also noted they did need to go to their Spam/Junk folder and mark it as safe.

The new email solution has not only improved every reader’s delivery experience, but it also features a fresh, new format that is easy to read, especially on mobile devices.

Please note and/or make your IT department or email administrator aware the emails will be coming from the domains CUTodayinfo.com and CUTodayinfoReply.com.

 

Section: Standard
Word Count: 626
Copyright Holder: CUToday.info
Copyright Year: 2026
Is Based On:
URL: https://cuto-admin.flux5.ccplatform.net/Fresh-Today/Wescom-CU-Signs-UCLA-Softball-Player-to-First-NIL-Deal