PASADENA, Calif.–Wescom Credit Union said it has entered into a name, image and likeness (NIL) partnership with the entire UCLA women’s basketball team for the 2023-24 season.
The credit union, which has numerous tie-ins and programs with UCLA athletics, said the agreement marks the first time an entire UCLA sports team has signed a NIL deal since the NCAA enacted the new rules for student-athletes in 2021.
“Our new NIL partnership with all members of the UCLA Women’s Basketball team not only furthers our already deep connection with UCLA Athletics, but this collaboration will help advance women’s’ athletic programs while providing economic opportunity for UCLA’s female student-athletes,” said SVP/Chief Marketing Officer Ashley White in a statement. “We are proud to offer our continued support and comprehensive financial resources to the Bruin community, helping build better lives on and off campus.”
In Deal With Coach
In addition to the NIL partnership with all 12 student-athletes on the UCLA women’s basketball team, Wescom said it has also entered into a partnership with the team’s head basketball coach, Cori Close.
The credit union noted Wescom is the official banking partner of UCLA Athletics, and the UCLA women’s basketball team plays at the university’s storied “Pauley Pavilion Presented by Wescom.”
Additional Partnerships
The new partnership is the second official UCLA NIL partnership for Wescom, which from August 2022 to February 2023 had an agreement with UCLA women’s softball student-athlete Maya Brady.
Noting it has supported and partnered with UCLA for more than seven years now, Wescom is also the official banking partner of the UCLA Alumni Association, UCLA Campus Life and Recreation, UCLA Dashew Center for International Students and Scholars, the Rose Bowl stadium, and official partner of Associated Students of UCLA (ASUCLA).
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