SEATTLE–Weber Marketing Group is changing its name. The company, which provides financial services branding, data-driven strategy and analytics, is now called Strum.
Along with adopting a new name, the agency, with offices in Seattle, Boston and Atlanta, said it will also announce a new set of innovative product offerings in the coming weeks.
“We lived our first 30 years as Weber Marketing Group. We helped lead a branding revolution for credit unions and community banks to grow and compete at the highest level. It was time for us to take stock of our own brand future. We are so much more than a marketing group,” said Mark Weber, founder, who remains the agency’s CEO and Chairman. “We are analysts and strategists, innovators and storytellers, who perform together to help clients solve complex brand and growth challenges to amplify their results.”
According to the company, its 2018 acquisition of Boston-based BancTrac Solutions expanded its data analytics expertise, ROI analysis and trigger marketing software capabilities. “These tools enhance one-to-one user experiences and personalization to increase growth results, profits and brand distinction for some of the nation’s leading financial institutions,” Strum said.
While Strum said its core focus will remain strongly rooted in helping credit unions and community banks grow market share and build brand distinction, it will also continue to work with emerging tech companies, especially in fintech and machine learning/AI innovations.