HENDERSON, Nev.—Bluepoint Solutions, joined by UMe FCU, will host a webcast, “How a One-Branch Credit Union Can Become an Industry Leader in Just Three Years,” on Tuesday.
The webcast will feature Bluepoint’s Andrew Tilbury and UMe’s CEO Robert Einstein, and VP of Marketing Anita Hutchinson to discuss the challenges facing community financial institutions from both within and beyond financial services.
“UMe credit union has effectively combined a mobile-first product strategy, a comprehensive rebranding initiative, and a member-focused social media program to attract younger, Millennial members, improve real estate lending by 30% in a single year, and drive widespread adoption of its mobile banking and mobile deposit services,” said Bluepoint Solutions. “With just a single branch, UMe is outperforming its peers -- both large and small -- in lending, member growth, asset growth, and mobile adoption by embracing a culture of innovation and member service.
Among the topics to be discussed:
- How can credit unions neutralize the threat of non-financial services companies that already (or might soon) offer payments or banking services?
- How to build a well-articulated strategy for attracting and retaining Millennials?
- How can credit unions maintain a consistent brand experience across all service channels?
- How can a CU adjust its product roadmap to accommodate shifting consumer preferences and the growing importance of the mobile channel?
- How can credit unions increase lending and build long-term member loyalty?
The webinar is scheduled for Tuesday, Feb. 24, at 2 p.m. eastern, 11 a.m. Pacific. To register: http://bit.ly/16Qjq1Q