MARGATE, Fla.–We Florida Financial Credit Union has named a new president and CEO.
The $565-million We Florida has selected Robert (Bob) D. Ramirez to lead the organization.
Ramirez joins We Florida Financial with more than 34 years of credit union experience, including helping to oversee asset growth to more than $2 billion from $507 million at Vantage West Credit Union in Tucson, Ariz.
We Florida said Ramirez brings with him a thorough understanding of the credit union industry, including expert knowledge of lending principles, account and financial management and a commitment to fostering a culture of innovation.
“I am honored to have the opportunity to join the We Florida Financial team and continue to grow its mission of community service and financial inclusion,” said Ramirez, “Our name says it all: unity, shared purpose and mutual trust as a community credit union that values our members as neighbors.”
Ramirez holds a Bachelor of Science in Accounting from the University of Arizona and is a Certified Public Accountant. He has held numerous board appointments including past Chairman and Director, United Way of Tucson and Southern Arizona Board, Credit Union Executive Society Board and Mountain West Credit Union Association.
We Florida has more than 45,000 members.
