RESTON, Va.—If credit unions want Millennials to use their mobile app, they better pay attention to their app’s design.
A new report indicates that Millennials tend to delete apps from their devices based on how they look.
comScore’s 2017 U.S. Mobile App Report found that more than 20% of Millennials said they deleted an app in the past year because of how it looked on their home screen, reported Geek Wire.
Nearly half of Millennials use 21 or more apps per month, while about 75% say their smartphone would be “useless” without apps and say they get an urge to open an app when they are bored. A majority of Millennials also said they check app notifications immediately after receiving them, Geek Wire reported.
Millennials "prove to be the most engaged, sophisticated and addicted users of apps," the study said. Those in the 18-to-24 age bracket spend an average of 3.2 hours per day with apps—nearly 50 days per year—compared to 2.3 hours for the average user. Compared to older age groups, Millennials are much more interested in discovering new apps, paying for apps, and making in-app payments—about 20% download an average of one paid app per month, Geek Wire noted.