NEW YORK—If the credit union wants to keep its Millennial credit cardholders, it may want to consider some new card perks, a new report suggests.
When it comes to credit card rewards, it's not all about gas, groceries and restaurants anymore. Issuers are moving beyond suburban staples to include Millennial-friendly categories such as transit and streaming subscriptions, the Associated Press said.
“What's behind this? For starters, streaming is wildly popular. As of 2017, more than half of U.S. households subscribed to paid video-streaming services. But experts say it's also about issuers forging early connections with younger consumers and ensuring that they remain customers,” the AP said.