KENNESAW, Ga.—The Kennesaw State University Athletics Association and VyStar Credit Union announced a multi-year, multi-million-dollar partnership that includes naming rights of the arena that houses the Owls basketball programs and women's volleyball team.
According to the CU, the new VyStar Arena will serve as a symbol of shared values and a space where school pride, progress and connection come together.
The agreement, which is a long-term, mission-driven partnership designed to enhance the student experience, supports KSU Athletics and deepens community engagement, was approved earlier this summer by the board of regents of the University System of Georgia. The 10-year, $4-million partnership supports Kennesaw State's continued rise in Division I athletics while also creating new opportunities for students and community interaction, including exclusive benefits for VyStar members, the CU said.
"We are excited to partner with VyStar in support of our university's mission," said Kathy S. Schwaig, Kennesaw State president. "This partnership will help KSU Athletics' capital campaign deliver state-of-the-art Division I facilities for our student athletes and reflects a shared commitment to advancing our institution, strengthening our athletic program, and creating new opportunities for our students to thrive."
The partnership extends both on and off the court through a wide range of engagements. Members of the community – including students, faculty, alumni, and VyStar members will benefit from exclusive ticket discounts for arena sporting events, including special offerings for military members and first responders, the CU said.
Beyond gameday experiences, VyStar will champion student-focused initiatives, volunteer events and community impact opportunities. VyStar Arena is located within the KSU Convocation Center, which opened in 2005 and seats more than 3,800 people.
"This partnership reflects our commitment to enriching the lives of our members by investing in experiences that bring people together, said VyStar President/CEO Brian Wolfburg. "Whether it's through education, community, or shared moments in the arena, we're focused on creating meaningful opportunities that strengthen connections and enrich lives."