JACKSONVILLE, Fla. — VyStar Credit Union has launched a new “values-centric” brand campaign, “Do Good. Bank Better.”
VyStar said the multimedia campaign has been inspired by the people, businesses and organizations that it serves, and that it elevates VyStar’s “powerful promise to support its members and communities by offering better banking options and giving back to strengthen the places it calls home.”
“We proudly live by the words, Do Good. Bank Better., and this is just the beginning of our efforts to continue sharing our nearly 70-year story,” said VyStar President/CEO Brian Wolfburg in a statement. “As we evolve as an organization, we remain true to our roots by upholding our standard of leading by example and showing goodwill in everything we do."
The integrated Do Good. Bank Better. campaign features VyStar members, both individuals and small businesses, that “make a difference each day in their communities,” the credit union said. Charitable organizations, nonprofits and community advocates also play a leading role in the campaign, which is airing across broadcast, streaming video, billboard, digital and social media.
‘Intrinsic Connection’
“Our members and community partners are the ones who inspire us to give back while also providing the best products and services,” said VyStar Chief Marketing Officer Dana Karzan. “The Do Good. Bank Better. campaign illustrates the intrinsic connection between these two ideals and furthers the credit union movement of people helping people.”
To celebrate the launch of the Do Good. Bank Better. campaign, VyStar said it has also kicked off the Random Acts of Good program to amplify its commitment to giving back. The program will begin with an opportunity for people to win a chance to designate $500 to their charity of choice.
VyStar said it donates several-million dollars each year to hundreds of nonprofit organizations, which it also supports through volunteer work, board participation, mentoring and other in-kind contributions. Additionally, VyStar’s strategic investments, including partnerships with financial technology (fintech) companies, ensure the credit union always offers best-in-class products and services to its members.