NOVI, Mich.—The $1.5-million Vibe Credit Union has secured naming rights to one of the region’s largest event venues, Suburban Collection Showplace, which will be rebranded as the Vibe Credit Union Showplace beginning Jan. 1, 2026, Fox2 reported.
The credit union announced the agreement Dec. 10, saying the new name for the complex at 46100 Grand River Ave. reflects its long-standing local roots and belief that major public venues should carry names tied to community identity and investment. Founded through predecessor organizations dating back to 1936, Vibe now serves nearly 75,000 members across the region.
Vibe President/CEO Chaz Rzewnicki told Fox2 the partnership aligns with the cooperative’s mission and reinforces that its profits remain in the community. He said the branding agreement will broaden awareness of the credit union’s work and expand its ability to support families and local initiatives throughout the area.