TUCSON, Ariz. — Vantage West Credit Union said it has launched HUSTL, a new digital financial brand built for freelancers.
In launching the new initiative, Vantage West said there are an estimated 6.7 million independent professionals in the U.S., representing a 2.2% increase from the previous year. Their collective revenue reached $286 billion, reflecting a 9.2% growth compared to 2021.
The $2.89-billion Vantage West CU said it has become increasingly difficult, however, for freelancers—many who also have traditional jobs—to “find a financial partner that meets their unique personal and business needs.”
High fees, irregular income streams, and a lack of financial statements like W2s are just a few of the barriers today’s freelancers face, the credit union said.
A ‘Safety Net’
“HUSTL is a new, fully digital, mobile, and member-focused credit union that helps freelancers organize income, track expenses, and build a safety net for the slow months,” said Chief Information Officer Rob Hoyle. “Freelance workers are the backbone of multiple industries, and we’re excited to help them build financial stability so they can focus on the work they’re most passionate about.
“The pandemic shattered the traditional 9-5 workday and opened up a whole new world of freelance and gig-based opportunities,” Hoyle continued. “Today’s launch is just the beginning for HUSTL and the resources we will deliver to freelancers across Arizona and nationwide—helping them streamline money management and increase peace of mind.”
Product Options
In addition to interest-earning checking accounts, high-yield savings, and CDs—all with no monthly fees—HUSTL members can access tools and technology designed to help freelancers automatically save for taxes, create personalized savings goals for future projects, supply needs, or equipment upgrades, and track gig income, expenses, and cash flow — all from a single screen.
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