SAN MARCOS, Texas–University Federal Credit Union has bought naming rights to Texas State University’s football stadium.
According to the university, the naming rights were obtained as art of a 15-year deal worth $23 million, making it the largest naming gift in Texas State’s history and the biggest stadium naming rights deal in the Sun Belt Conference.
The facility was formerly known as Bobcat Stadium.
The field at UFCU stadium, which is named after former Southwest Texas State football head coach Jim Wacker, will remain the same, the parties said.
‘Something Substantial’
“Today really is the inception of something substantial, lasting and profoundly impactful,” UFCU CEO Michael Crowl said. “UFCU Stadium is more than a destination. It’s really a catalyst; it’s a powerful start for what we’re [going to] do together.”
In a statement, Texas State University Director of Athletics Don Coryell said the agreement does more than give UFCU the naming rights to Texas State’s football stadium.
“UFCU is going to directly support our student-athletes through education programs and resources,” Coryell said. “This includes financial seminars, we’re gonna do workshops with our student athletes [and] training programs, all designed to assist with essential financial skills for them.”
Coryell said there will be a comprehensive marketing campaign to promote the partnership.
Renovations Underway
The newly named UFCU Stadium is currently under construction, as renovations and a new end zone complex are underway. The stadium is also getting new turf.
The $4.1-billion, Austin, Texas-based University FCU has approximately 380,000 members.
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