CINCINNATI–The 81-year-old United Methodist Financial Credit Union has changed its name. The credit union has now rebranded as Christian Family Credit Union following an expanded field of membership.
The credit union provides banking and financial services to clergy, local churches, members and employees of those local churches, conference staff and affiliated organizations of the East Ohio, West Ohio, and Indiana Conferences of The United Methodist Church.
In a statement, the credit union said even though it is a strong financial institution with decades of experience, it knew it had to evaluate the membership and markets it serves to ensure it is in a prime position to continue serving current and future members.
“Over the years our board of directors and senior management have had many discussions about the possibility of helping other Christians and ministries with their banking needs by taking a more ecumenical approach to membership eligibility,” said President/CEO Russ Abbott. “And with the recent approval by the state of Ohio allowing us to now serve a broader field of membership to like-minded Christians beyond the walls of The United Methodist Church, we knew we had to make the decision to select a new name that would resonate with all who can now belong to the credit union,” stated Abbott. “So we took the strategic measures to research, discover and define the next stage of the credit union, which included a name that best represents our mission to help Christians with their banking needs. From these measures, we are excited to announce the new name of the credit union is now Christian Family Credit Union.”
The BA Group, Northfield, Minn., led the rebranding.
The CU can be found at www.ChristianFamilyCU.com