LOS ANGELES–Unify Financial Credit Union here has launched a new co-branded debit card in conjunction with the NFL’s Los Angeles Rams. The credit union said the card is designed to provide fans with year-round exclusive benefits and special team promotions.
The new debit card, which features an image of Rams’ players in action, is the first collaborative product offered by the Rams and UNIFY since the credit union and the team announced in April they had entered into a partnership making Unify Financial one of the Rams’ “Homecoming Partners.”
Launch of the Debit Card kicked off in conjunction with the start of Rams Training Camp.
As part of an initial offer, the first 1,000 Rams fans to join UNIFY and open a Free or eChecking Account will receive the new debit card and two tickets to a 2018 Rams home game at LA Memorial Coliseum. Future Debit Card promotions will include Rams merchandise and the opportunity to travel to an away game, according to the credit union.
Fans can also visit UNIFY’s booth during Rams Training Camp sessions through August 16 at the University of California, Irvine.
“We are excited to launch the Rams/UNIFY Debit Card as the first joint product of our partnership, and hope to engage Rams fans who are interested in connecting with the benefits of UNIFY,” said Unify Financial CEO Gordon Howe. “In the months ahead, we look forward to exploring more exciting opportunities to continue to build on our partnership for Rams fans and our members.”
As its official credit union, UNIFY said it welcomes Rams players and employee staff into the UNIFY family as its newest Select Employer Group (SEG). The partnership also provides UNIFY with prominent in-season signage at the Los Angeles Memorial Coliseum, co-branded digital content and promotions, integration into Rams media content, and a variety of year-round joint member, community and marketing programs.