DUNDALK, Ireland–Staff from Ukrainian Persha Vseukrayinska Kredytna Spilka (PVKS Credit Union) participated in a four-day Global Bridges engagement to Ireland, where they met with representatives of Dundalk Credit Union.
According to the Worldwide Foundation for Credit Unions, which oversees the Global Bridges program along with the world Council of Credit Unions, the objective is to share knowledge, experience and best practices on improving operational capacity and digitalization efforts from the Irish CU.
According to the WCUF, representatives of PVKS Credit Union, headquartered in Kyiv, Ukraine, and WFCU discussed the specifics of their front office work and communications with members, and compared the effectiveness of different marketing and sales strategies.
“They also discussed a credit union digital journey, where Dundalk Credit Union presented the approaches and timelines of various digital tools implementation,” the foundation said. “Women staff members of PVKS also attended a separate session on women’s leadership conducted by their female colleagues from Dundalk.”
Generators Donated
The foundation noted the visit comes less than a year after Dundalk donated six electric generators to PVKS to help the CU get through the first winter since Russia launched its full-scale invasion of Ukraine.
The visit concludes the third Global Bridges engagement for Dundalk Credit Union, whose representatives visited credit unions in Indiana and Wisconsin over the last two years.
“Our Global Bridges participants are an incredible example of how credit unions are a people-helping-people system,” said Mike Reuter, executive director of WFCU, who joined the group in Ireland. “Not only do we get to share challenges and solutions with colleagues around the world, PVKS Credit Union received a vital donation of generators from Dundalk Credit Union to stay resilient during the 2022 winter.”
What Program Does
The two organizations said Global Bridges uses interactive webinars, peer-to-peer engagements and conferences to help participating credit unions learn firsthand about global credit union challenges, strategies, and solutions.
Dundalk Credit Union facilitated a “Women in Leadership” discussion with female leaders from PVKS Credit Union that included female leaders from WFCU and the CU.
For info: doglobalgood.org/bridge.
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