MADISON, Wis.–UW Credit Union has added a father-son team affiliated with the University of Wisconsin-Milwaukee as its newest brand ambassadors.
UWCU has hired UWM’s head basketball coach, Patrick Baldwin, and his son, Panthers’ starting forward, Patrick Baldwin Jr., known to fans as “PBJ,” to represent the CU.
The credit union noted PBJ surprised many basketball fans when he signed with UWM this past May, opting to stay local and play for his dad. The five-star recruit is off to a great start, putting up double-digit points and solid defensive work, the credit union added.
“We love Patrick’s drive, but also his humble, approachable demeanor off the court,” said UW Credit Union CMO Anne Norman. “He’s the essence of a team player, a talented young man with a tremendous work ethic who knows that the wins and the losses are a collective effort. Patrick and Coach Baldwin are student and community role models, and we’re thrilled to work with both of them to identify new ways to give back to Milwaukee and support other young athletes.”
New NIL Deal
PBJ is one of the first UWM athletes to benefit from the NCAA’s new interim name, image and likeness policy (NIL). The credit union noted that with endorsements from college athletes marking relatively new territory for athletic departments and players, the question of how these students will navigate the financial implications is of great significance. CUToday.info had recent coverage of one CU’s experience here.
“It’s exciting to work with a Wisconsin-based company that puts people first but also one that is committed to financial education and to creating more equitable banking practices,” said Patrick Baldwin Jr. “It’s a way to choose Milwaukee again, but on a different level.”
UW Credit Union noted its brand ambassador lineup also former University of Wisconsin and current Indianapolis Colts star Jonathan Taylor, who signed on with the credit union in 2019 and remains a prominent brand ambassador and advocate for financial literacy.
The $4.6-billion UWCU has more than 300,000 members.