‘US Cyber Trust Mark’ Introduced for Devices That Meet Standards

WASHINGTON—A new cybersecurity labelling program has been introduced in which smart devices that meet specific cybersecurity standards will be marked with a “US Cyber Trust Mark” shield logo.

Jessica Rosenworcel, chairwoman of the Federal Communications Commission, proposed the initiative with a goal of boosting the security of various smart consumer products and electronics, including climate control systems, Fintech Global reported.

“As proposed, the program would leverage stakeholder-led efforts to certify and label products, based on specific cybersecurity criteria published by the National Institute of Standards and Technology (NIST),” the White House said in a statement.

The NIST criteria encompass requirements for unique and robust default passwords, data protection, software updates, and incident detection capabilities, according to Fintech Global.

‘Empowers’ Consumers

“Moreover, the initiative is designed to empower consumers, aiding them in making informed decisions about the security of products they plan to purchase. It is expected that this voluntary cybersecurity labelling program will be in action by 2024,” Fintech Global said.

The report further noted that major electronics, appliances, and consumer products manufacturers and retailers, such as Amazon, Best Buy, Google, and Samsung Electronics, are already lending their support to the program.

As part of the implementation process, the FCC is registering a national trademark to be placed on certified products and is inviting public comment, Fintech Global added.

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Word Count: 525
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