TORRANCE, Calif.–UNIFY Financial Credit Union, which is the official credit union of the Los Angeles Rams, said it will premiere its first-ever commercial during the third quarter of the this weekend’s Super Bowl when the Rams take on the Cincinnati Bengals.
The 30-second spot, titled “UNIFY’s Got You,” features Los Angeles Rams Safety Terrell Burgess emphasizing the power of commitment and teamwork — on and off the field — to achieve goals, whether to succeed as an athlete or reach financial dreams, according to the credit union.
The ad features montage shots of the NFL Pro training, with the message that financial goals require the same hard work, with UNIFY there to support you.
“As the official credit union of the Los Angeles Rams, we couldn’t be more proud and excited to make our commercial debut in Super Bowl LVI as we cheer on our NFL partner,” said UNIFY President/CEO Gordon Howe. “This ad spot celebrates the power of hard work and teamwork to reach our goals, which we believe is a meaningful message in everyone’s lives. It also conveys the essence of our mission to support the financial dreams of every member as their financial coach and partner. We’re honored to share our partnership with the Los Angeles Rams in one of the most widely watched live events of the year.”
Other Related Events
UNIFY, which has partnered with the Rams since 2018, said it is also holding a number of other events and promotions to celebrate the team’s Super Bowl game, including:
- A branch block party for members with Todd Gurley II and John Johnson III
- An exclusive dinner with Gurley and Johnson for members selected through a social media campaign
- A member raffle to win tickets to the Super Bowl LVI Experience Event at the Los Angeles Convention Center
UNIFY is also airing the spot during NBC’s coverage of the 2022 Winter Olympics.
Produced by The Sasha Group, the ad can be viewed here.
The $3-billion UNIFY Financial is based in Allen, Texas but has a regional office in Torrance, Calif., in addition to a presence in Las Vegas and Mesa, Ariz. The credit union has approximately 270,000 members.
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