LOS ANGELES–UNIFY Financial Credit Union said it is extending its partnership with the NFL’s Los Angeles Rams and will remain the official credit union of the team.
To kick off the multi-year extension, UNIFY and the Rams are delivering co-branded t-shirts and Fresh Brothers pizza to first responders in Inglewood as a token of gratitude and in celebration of the 2020 NFL Draft.
In addition, UNIFY said it will also be the presenting sponsor of Rams Training Camp with prominent signage, co-branded digital content and promotions as well as will continue to be a sponsor of the team’s annual Kickoff for Charity Luncheon. The CU added it will continue its year-round initiatives with the team featuring member, community and marketing programs.
“We couldn’t be more excited to continue our partnership with the Rams organization,” said UNIFY President/CEO Gordon Howe. “Over the past two years, our organizations have worked together to positively impact the LA community and engage UNIFY members with exclusive access to Rams experiences. UNIFY looks forward to evolving this relationship and its local impact.”
Other Benefits
In addition, Rams players and staff will continue to have access to the full array of UNIFY’s financial services offerings, while Rams fans will also have access to special programs and promotions, including merchandise giveaways and the opportunity to receive Rams tickets by signing up for a UNIFY checking account.
Since 2018, the Rams and UNIFY have offered year-round programs and promotions, participation in events with Rams players, cheerleaders and mascot Rampage, and inclusion of a branded activation space at Rams Training Camp. Additionally, the two organizations have also participated in the community through a series of initiatives that include local outreach events and a joint “Staff Day of Service.”