SHEFFIELD, U.K.–Sheffield Credit Union has created a video that tells the stories of members who benefited from its services.
The credit union, which serves people in South Yorkshire, asked members for examples of how they were borrowing, saving and budgeting. It then selected five of these testimonies and created a film using professional actors, with members’ permission. The video was created in conjunction with local producer Hugh Mann-Adamson of Let There Be Light Productions. The members whose testimonies were featured received a £20 reward into their savings accounts as a thank-you.
“We decided to ask our members what they liked about their credit union experience, and were delighted with the responses,” said CEO Jackie Hallewell. “Some show the journey made by members from crisis to control, and others show how varied credit union membership can be according to the needs and requirements of the individual member. We are proud that we can offer this individualized service, and feel that understanding what our members value can help to shape our offering to them. We decided to share this on social media, our website, on canvas prints in the office, and to ask local filmmakers to produce a film from some of the member testimonials. It’s important to share the good news about credit unions so that more people understand the excellent work that we do.”
Sheffield CU, which has 7,000 members, introduced the video at its annual general meeting.
The video can be found here: https://www.youtube.com/watch?v=gFOUa0CZZH8