DES MOINES, Iowa–Two more credit unions earned the Juntos Avanzamos designation during the fourth quarter of 2016, bringing to 32 the number of CUs so recognized to date.
The designation, which translates to “Together, we advance,” is a national recognition of the work and commitment made to offer financial services to the Hispanic community and is presented by Coopera, the Hispanic consumer strategy firm, and the National Federation of CDCUs in New York.
By the end of 2017, the program is expected to reach 100 credit unions in 20 states, according to Coopera.
“The momentum these credit unions have generated is so impactful,” said Miriam De Dios, CEO of Coopera. “Embracing the Hispanic market is not only the right thing to do; it’s a smart, strategic move for any financial institution looking to reach a young, influential and fast-growing segment. Juntos Avanzamos credit unions recognize this opportunity and are making the most of it with each new member served.”
In October 2016, Partner Colorado Credit Union and Fitzsimons Credit Union were the first credit unions in Colorado to receive the designation, which Coopera and the Federation recently expanded into a nationwide program.
“The cooperatives worked with Coopera to support their plans for becoming fair, dignified and affordable options for the local Hispanic community,” the organizations said.
Each credit union celebrated its Juntos Avanzamos designation with mariachis, cultural dancers and flag raisings and proclamation ceremonies. Nearly 100 people attended Partner Colorado’s event, including representatives from the Consulate of Mexico, Mi Casa, the Mountain West Credit Union Association and the Federation.
“We are honored and extremely excited to be recognized for our efforts in serving the Hispanic community in Colorado,” said Melissa Sierra, senior business development director for Partner Colorado.