TUCSON, Ariz.—Tucson Federal Credit Union is partnering with fintech firm InvestiFi to embed digital investing tools directly into its online banking platform, giving members the ability to buy stocks, ETFs and cryptocurrency from within their existing checking account environment.
The $925-million Tucson Federal Credit Union said the partnership is designed to deepen member engagement and keep more investment activity within the credit union’s ecosystem as demand grows for integrated digital financial services. Under the arrangement, TFCU members will gain access to InvestiFi’s guided investing platform, self-directed trading capabilities and financial education resources through the credit union’s digital banking experience.
“Partnering with InvestiFi represents an exciting step forward in our commitment to delivering a more modern, seamless financial experience. We’re focused on pairing innovative technology with the education and support our members need to make confident financial decisions," said Robert Maturo, VP of enterprise risk management at TFCU. “Through this partnership, we look forward to introducing a wide variety of digital investing solutions within our trusted online environment that aligns with our members’ everyday banking experience. This will help us deepen relationships, drive greater engagement, and keep more assets within our ecosystem. We’re excited about the opportunity to continue delivering long-term value while meeting our members’ evolving financial needs.”
TFCU’s members will have access to InvestiFi’s Guided Investing solution, which provides portfolios tailored to each member's financial goals and preferences. InvestiFi’s InvestTech offering also includes self-directed stocks, ETFs and cryptocurrency, allowing members to delve into digital asset investing within TFCU's digital banking ecosystem. InvestiFi also provides an extensive library of financial education for all members.
“Community financial institutions are in a unique position to expand how they serve their members, and we’re proud to support TFCU as they take this next step. By embedding investing directly into the digital banking experience, they’re creating new opportunities for members to engage more deeply with their financial lives," said Kian Sarreshteh, CEO of InvestiFi. "At InvestiFi, we’ve built our solutions to help credit unions like TFCU unlock new value from within their existing ecosystem. We’re excited to partner with them to deliver a more connected, intuitive experience that aligns with how today’s members expect to manage and engage with their money.”