WINSTON-SALEM, N.C. – Truliant Federal Credit Union continues its aggressive expansion into the Upstate South Carolina region, announcing plans for four new branch locations in the next three years, with a goal of more than 10 locations when its regional expansion is complete.
The four new locations are in addition to two previously announced Upstate branches set to open in 2023. Truliant said the expansion will significantly increase its presence in the region, where it currently has two branches and an operations office. The new branches will serve members along the I-85 corridor in the Upstate market.
The $4.1-billion Truliant has more than 30 branches in North Carolina, South Carolina and Virginia.
‘Remarkable Economic Development’
“The Upstate’s remarkable economic development and continued population boom make it ideal for this expansion. These new locations will provide us with an even stronger foothold in the state,” said President and CEO Todd Hall. “By swiftly matching the region’s fast-paced growth, we intend to reach even more potential members and give them the financial tools they need to build a brighter financial future.”
Truliant said it plans to share additional timelines and plans in the upcoming months.
As CUToday.info previously reported, its new Cherrydale Point branch and a regional operations office – both in Greenville, S.C. – opened in 2022. A new location will open in Easley this spring, and its Greer location will open in the fourth quarter of 2023.
Jobs Being Created
Truliant said it intends to create more than 80 new jobs over the next several years as a result of their expansion efforts, as it builds out support for additional business lines including mortgage, insurance, financial advisors, indirect lending and digital banking services, among other areas.
The credit union noted that currently its Upstate branch support, commercial lending, community engagement, and Truliant at Work employer benefits programs operate out of the downtown Greenville regional operations office that it purchased in 2021. It features a state-of-the-art training center, and is located in the city’s historic district, Truliant said.
Long-Time Physical Presence
Truliant noted it has had a physical presence in the Upstate for almost three decades, including a new branch on Pelham Road in Greenville that replaced a longtime Airport Road location. The Upstate represents the fourth regional concentration of Truliant branches along with the Charlotte-Metro area, North Carolina’s Piedmont Triad, and southwestern Virginia, the credit union said.
“Truliant strives to be an integral part of the communities it serves through valuable financial services like free checking, low rates, and convenience – and through community involvement,” the CU stated.
Truliant added that its Foundation made a $25,000 donation to the Greenville Tech Foundation’s Student Emergency Needs Fund to support students during financial hardship so they can continue to pursue their academic and career goals. In 2022, the fund helped 185 students with nearly $90,000 in support.
Better Meeting ‘Needs’
“Truliant was born over 70 years ago serving blue collar workers in the Triad as Western Electric, and served JPS Textile Group in Greenville when we opened our first branch here in 1994,” said Hall. “Our expansion in the Upstate will allow us to better meet the needs of the entire community by providing both financial education and services to the residents and businesses that need it most. And we’re excited about the opportunities that we will be able to bring to these communities in the future.”
Truliant has more than 300,000 members.
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