MADISON, Wis.–TruStage will host a webinar today titled, “Boosting Member Engagement: Unveiling Key Moments of Receptivity for Digital Products.” The webinar will run from 2-3 p.m. E.T.
The presenters will be Amy Robertson, senior manager, digital distribution, and Erika Romenesko, strategy manager, lending member experience, both with TruStage.
According to TruStage, the webinar will share:
- Effective strategies to help optimize marketing efforts and digital investments.
- Valuable insights from new consumer research and testing tools to help CUs identify key moments of receptivity in digital experiences.
- Ways to identify key moments of receptivity in digital experiences.
- Ways to demystify techniques like usability testing, cohort analysis and AI to put in your arsenal to help improve member experience.
- Ways to help increase engagement with products.
- How to apply a framework to align efforts with member needs.
To register, go here.
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