TAMPA, Fla.—Trellance has kicked off a conference app campaign via its social media sites.
Attendees for the company’s immersion18 conference, which takes place next week, are being encouraged to download the conference app and post pictures chronicling their preparation, travel, and arrival to the conference within the app.
In turn, Trellance will donate $2 for each post made in the app to CU 4 Kids.
“We wanted to incorporate a component that exhibits our support to the credit union community into the conference experience, like we did with our golf outing last year. Historically, we have always experienced very high engagement with our conference app, so we figured that we could connect this fun activity to a worthy cause that resonates with credit unions,” said VP of Marketing Jennifer Bryant. “CU 4 Kids is a charity that we have donated to in the past and we thought it was a good choice for this initiative.”
The immersion18 conference app allows attendees to build their own custom agenda, get real-time updates and reminders of conference activities, bookmark sessions of interest, and interact with their credit union peers, favorite speakers and exhibitors. It is available on Google Play Store and the Apple App Store by searching for "immersion18". The default password is also immersion18.
The campaign will run up to midnight on May 8, 2018, and an official announcement of the amount raised from the initiative will be made during the conference at the Exceptional Member Initiative (EMI) Awards luncheon on May 10, 2018.
First Realize Payments Academy
The immersion18 conference kicks off with Trellance’s inaugural Realize Payments Academy on Tuesday, May 8. The keynote speaker is Daymond John, the Shark Tank investor and FUBU creator who will share his rags-to-riches tale and the self-made success fundamentals that help others set and achieve goals, Trellance said. The conference will also feature Theresa Payton, the first female to serve as White House chief information officer and star of the CBS TV series Hunted; along with industry speakers such as Mollie Bell, John Best, Kirk Drake, Victor Oliveira, Glen Sarvady, Lori Hodges and more. It ends with a golf outing at the Grande Oaks Golf Club or a mansion row water taxi tour along the Venice Isles of America on Friday, May 11.
The conference will be held at the Fort Lauderdale Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Fla.