STOCKHOLM, Sweden—In a year defined by greater political polarization, more uncertainty and volatility in global markets and an expanded role of government that creates the potential for increased regulations—World Council of Credit Unions (WOCCU) Interim President and CEO Paul Treinen sees opportunity for credit unions.
“We are no strangers to change, and we have proven time and again to be nimble—not only in reacting to change but in proactively embracing and leading on it,” Treinen told attendees during the second day of the 2025 World Credit Union Conference.
He outlined how credit unions have already responded to changes brought on by a global pandemic, disruptive technology and a warming climate, encouraging credit union professionals to lean into more adaptation to grow the movement.
Treinen also gave a more detailed description of WOCCU’s new strategic priorities first outlined by Board Chair Michael Lawrence on Monday, which places a greater emphasis on proactive advocacy, improved member services and a stronger connection to the greater global cooperative movement.
“We want all of you to know, we hear you. We are getting the message loud and clear. We know what’s important to you. That’s why as the leader of this movement; World Council must not just adapt—we must assert our value louder and more effectively than ever,” said Treinen.