CHICAGO— With consumer credit originations expected to increase in 2026, TransUnion is introducing a new self-service prescreen tool aimed at helping lenders speed up marketing campaigns and better target prospective borrowers.
The company said its new TruIQ Credit Strategy Studio is designed to streamline the creation, testing and deployment of prescreen strategies, cutting campaign build times by as much as 75% and reducing processes that often take weeks to just a matter of days.
TransUnion said the platform gives lender marketing teams more direct control over campaign execution by consolidating traditionally complex, multi-step workflows into a single environment. The company added that the system uses no-code, drag-and-drop tools, allowing users to build and adjust decision logic without relying as heavily on technical specialists.
The launch comes as lenders face pressure to make prescreen offers more targeted and relevant. Citing a TransUnion-commissioned Forrester study, the company said 42% of financial services and insurance executives still rely on basic segmentation, while nearly one-third report having little meaningful personalization in place despite rising consumer expectations for tailored offers.
“We created TruIQ Credit Strategy Studio to reduce development cycles from months to days, empowering teams to act quickly and deliver campaigns at the pace the market demands,” said Mohamed Abdelsadek, executive vice president and chief global solutions officer at TransUnion.
Key features of TruIQ Credit Strategy Studio include:
- A shared workspace for real-time collaboration with audit-ready review tools
- Instant strategy testing to validate and refine decisions
- Interactive dashboards for easy scenario comparison and performance tracking
- Ready-made templates to speed up strategy creation and customization
“TruIQ Credit Strategy Studio is part of a broader ecosystem of TransUnion solutions that support customers throughout their credit analytics and marketing journey,” said Abdelsadek. “By empowering teams to adapt rapidly to market shifts, we are enabling them to attract ideal customers more effectively and address the challenges of today's marketplace.”
To learn more about TruIQ Credit Strategy Studio, click here.