CHICAGO—TransUnion said it has signed a definitive agreement to acquire Neustar, an identity resolution company that provides solutions in marketing, fraud and communications.
Neustar is currently owned by a private investment group led by Golden Gate Capital and with minority participation by GIC.
TransUnion said the acquisition expands its digital identity capabilities through the addition of Neustar’s “distinctive data and analytics, enabling consumers and businesses to transact online with greater confidence.”
Neustar is headquartered in Reston, Va. and is expected to generate approximately $575 million of revenue and $115 million of Adjusted EBITDA in 2021.
After integrating Neustar, TransUnion said it expects to “accelerate growth through both material revenue synergies and increased participation in the fast-growing digital marketing and identity fraud marketplaces.”
Making ‘Trust Possible’
“The credit information and analytics that TransUnion provides make trust possible between consumers and businesses,” said Chris Cartwright, president and CEO of TransUnion. “As digital commerce continues to grow globally, TransUnion’s powerful digital identity assets, enhanced by Neustar’s distinctive data and digital resolution capabilities, will enable safer and more personalized online experiences for consumers and businesses.”
TransUnion added the acquisition advances the company’s strategy to diversify from its core credit solutions with complementary digital marketing and fraud mitigation capabilities.