VENTURA COUNTY, Calif.—In response to the recent fires and mudslides in Ventura County, Ventura County Credit Union has partnered with local retailers in Ventura as an initiative toward “making the community whole again.”
The partnership is offering local businesses affected by the natural disasters an opportunity to be featured each month in VCCU’s Ventura branch location.
“The branch will have a merchandise display with the retailers’ products and signage to promote the business featured that month,” the credit union said. “VCCU will also be sharing the businesses’ information on social media as well as on the digital screens in the branch.”
Participating local retailers have included Spice-Topia, a specialty spice and tea store; A Smart Garden, a drought-tolerant plant and organic supplies nursery; The Refill Shoppe, which offers bulk bath, body, home and cleaning products in re-purposed containers; and Very Ventura, a souvenir, apparel and locally made products gift store.
“We are excited to be able to provide our members and community the opportunity to shop and get to know our local retailers,” said Tina Estes, assistant vice president of marketing at VCCU. “We are dedicated to providing resources and assistance that help our community thrive, and this partnership will continue to help our community rebuild.”
Grants Are Distributed
Separately, Ventura County Credit Union has made $50,000 in grants to 65 members who were victims of the Thomas Fire in Ventura County.
The credit union said it awarded the grants based on need to members who submitted proof of loss or damage to their homes.
In addition to the grants, at the time of the fire, VCCU reported it also cleared approximately 7,000 square feet at its Ventura branch to house the American Red Cross’ disaster relief site, which offered guidance, supplies and support for affected community members. Later, VCCU noted it also housed a FEMA disaster relief program that assisted the community with disaster unemployment insurance, housing, legal assistance and beyond.
“Our community’s response to the fire affirmed my belief that above all else, we are stronger together,” said Joe Schroeder, president and CEO of VCCU. “It was a privilege to provide space for the American Red Cross and FEMA to offer relief and comfort, and we know the grants provided to VCCU members will continue to help our community rebuild. Recognizing not only the short-term, but also the long-term impacts of the fire, we plan to continue working to provide support to victims of the destruction.”