ROSWELL, N.M.–The Florist Federal Credit Union has named Cisco Malpartida Smith as its new President/CEO.
Malpartida Smith replaces Kenn Bell, who is retiring.
Malpartida Smith most recently served as vice president of
products and strategy for GTE Financial (GTE Federal Credit Union) in Tampa, Fla., and prior to that was with BECU in Tukwila, Wash. In various management roles.
The $8-million credit union said Malpartida Smith’s credit union career spans a broad set of positions in strategy, marketing, lending, business development, product development, branch operations, political advocacy and community relations. His credit union experience was launched in Seattle where he worked to launch a new credit union startup for his university community.
“Cisco’s outstanding background, passion for the credit union mission, and shared vision for our members make him a great fit for our organization,” said Doug Liedtke, chairman of The Florist FCU. “We are extremely pleased to have him join The Florist Federal Credit Union and welcome his leadership in serving the U.S. Floral industry nationwide. Cisco embodies the credit union philosophy of people helping people. His demonstrated commitment to the credit union movement and community service align very well with The Florist’s FCU vision, culture and values.”
“I am honored and excited to be assuming the role as president/CEO at The Florist Federal Credit Union,” said Malpartida Smith. “The credit union has endured for decades through some of the most challenging regulatory and economic times. The credit union is in a great place to begin the next chapter in its journey at becoming the preferred financial institution of choice for its members and potential members within the Floral industry. I am looking forward to leading the credit union and fulfilling on our mission.”
Florist FCU has 920 members.